Lumos Projector vs INNOVATIVE: Which Brand Truly Deserves Your Support in Singapore?

When it comes to buying a projector in Singapore, two names stand out — Lumos Projector and INNOVATIVE.

On the surface, both may seem to offer similar specs and price points. But if you look deeper, these two brands are built on very different values, business models, and long-term commitments to Singapore.

Let’s compare their brand stories — so you can decide which one truly deserves your support.

1. Brand Origin & Founding Story

Lumos Projector
- Founded around the pandemic period by Malaysian citizens holding Singapore PR status
- Became popular during COVID-19 using a strong “support local” narrative
- Founders have since converted to Singapore citizenship
- Gained fast traction through social media and influencer marketing
- Public perception leaned toward them being a Singapore-founded brand early on

INNOVATIVE
- 100% Singapore-founded since 2006
- Grew steadily through local sales, servicing, and trust-building
- One of the first projector-focused brands with a consistent presence in Sim Lim Square IT Mall
- Built long before social media influencers — and still going strong today

2. Business Model & Infrastructure

Lumos Projector
- Operates entirely online with no physical store or walk-in showroom
- Initially marketed itself as “cheaper than retail” by avoiding rental and manpower costs
- However, over time, those savings were reinvested into digital marketing and influencer campaigns
- No clear information on current fulfilment; during the pandemic, goods were drop-shipped from China

INNOVATIVE
- Operates both online and retail — with a brick-and-mortar showroom at Sim Lim Square IT Mall
- Despite rising rental and manpower costs, the brand chose to maintain a physical presence for walk-in support and live demos
- Inventory is stored and shipped locally
- During the pandemic, retained all staff and continued full service without retrenchment

3. Human Support vs Automation

Lumos Projector
- Customer service mainly through Facebook Messenger or email
- Support channels often rely on automated bots, with limited human assistance unless escalated
- No face-to-face or local support location available

INNOVATIVE
- Offers real human support via WhatsApp and phone
- Customers can walk into the Sim Lim Square showroom for assistance
- Issues are handled in-person or via fast local courier pickup — no long waiting times for replies

4. Community Commitment & Social Responsibility

During the pandemic, INNOVATIVE stood out in ways many brands did not:

• Chose to retain every employee despite financial pressure
• Joined the SGUnited jobs program, hiring Singaporeans who lost employment
• Provided flexible support to employees with family responsibilities
• Put people and sustainability before short-term profit

There are no known public initiatives from Lumos Projector related to local hiring or social responsibility.

Why You May Not See INNOVATIVE Everywhere — And That’s By Design

Unlike brands that pour large budgets into digital ads and influencer deals, INNOVATIVE has always taken a more sustainable, people-first approach.

You won’t see INNOVATIVE flooding your social feed — because the brand chooses to invest in:

• Long-term sustainability
• Local job creation and training
• Better aftersales service
• Real human support

INNOVATIVE believes that brands should be built to last — not just to go viral.

And in a way, Projector Beamer acknowledges that brands like Lumos Projector have helped raise awareness of home projectors in Singapore. Their continued advertising keeps the category visible — and often leads curious shoppers to discover alternatives like INNOVATIVE once they begin comparing more deeply.

Final Thoughts

You’re not just buying a projector — you’re supporting a brand’s values.

If you care about:

• True local support
• Fair employment
• Face-to-face service
• And long-term trust…

Then INNOVATIVE is the brand that’s quietly earned your support — since 2006.

→ Visit us at Sim Lim Square, or Shop Online at InnovativeProjector.com
Human Support | Attractive Screen Bundle Included

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Disclaimer:
This article is for informational and comparative purposes only. All brand names, logos, and trademarks mentioned belong to their respective owners. ProjectorBeamer.com is an independent platform and is not affiliated with Lumos Projector or its parent company. Visual concepts used are illustrative only and do not represent official branding.